Web 2.0 Name Generator

A Web 2.0 name is a brand in the style of the mid-2000s internet startups: short, playful and usually made by dropping a vowel (Flickr-style -r endings), adding a suffix like -ify, -ly or -ster, doubling vowels, or using a bubbly nonsense word. The term comes from the 'Web 2.0' era of user-generated content sites, and the naming style became so recognizable that it is now its own genre, used both sincerely and as parody.

The names here are original coinages written in the Web 2.0 style and are free to use as starting points. Because the style was so popular, always check domains, app stores and trademark databases before committing: a surprising number of dropped-vowel and -ify names were registered between 2005 and 2010, and some still belong to active companies.

The suffix styles have aged differently. Dropped-vowel -r names now read as nostalgic or ironic, so they suit retro projects and parodies. The -ify, -ly and -io endings are still common on real products, and compound names like Recipehub or Fanverse remain neutral and descriptive. Short nonsense words (Zibby, Floomp) are the most brandable if you can live with explaining them.

Yes, that is one of the main uses. The -tastic, -orama, iThis and myThat groups are written with parody in mind and fit a fictional startup in a sketch, a webcomic, a game's in-world internet or a design mockup. Pair one with a tagline full of 2007 buzzwords like 'social', 'beta' and 'mashup' for the full effect.