Brand Name Generator

Strong brand names fall into a handful of types, and the names here cover each of them. Coined words (Lumora, Quorva, Vantix) are the easiest to trademark and to find a domain for, because they mean nothing until you give them meaning. Evocative real-word names (Glean, Fathom, Eventide) borrow an existing feeling and are memorable instantly, but they are harder to own. Compounds and pairings (Fable & Finch, Salt House, Copperwell) sit in between: distinctive, pronounceable and easy to design a logo around. Surname-style marks (Calloway, Whitaker, Prescott) signal heritage and work well for apparel, spirits and anything sold on craftsmanship.

Whatever the type, the names that survive share three traits. They are two or three syllables, they are spelled the way they sound, and they pass the 'radio test': someone hearing the name once can type it into a search bar. Names that need explaining, or that have a clever spelling (Kwik, Lyte, Phyre), cost you customers every time they are said aloud.

Treat this list as a starting point, not a finish line. Shortlist five names, then check each one against the USPTO or your national trademark register, the domain, and the social handles. A name that is free everywhere is worth more than a slightly better name that is already taken in your category.