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Fantasy Business Name Generator

Shops, Guilds and Trading Houses for Fantasy Worlds

Fantasy500 curated namesUpdated Free · no sign-up

Tap a name to copy it500 names in this generator

Generate believable business names for a fantasy setting: apothecaries, smithies, taverns, trading companies, banks and back-alley fences. Written the way medieval and Renaissance shopkeepers actually named things, so they slot straight into a D&D city or a novel's market district.

About fantasy business names

Real pre-modern businesses were named in a handful of predictable ways, and copying those patterns is what makes a fantasy business feel lived-in. The most common was simply the owner's name plus the trade: Hollis & Daughters Apothecary, Greaves & Sons Armourers, Aldous Pike, Locksmith. Taverns and inns took sign names, because customers could not read: The Blue Boar, The Two Crowns, The Drowned Rat. Larger enterprises took place-based or corporate names, like Duskmoor Salt Company, Harrowgate Grain Exchange or Coppervein Mining Consortium. Modern-sounding brand names with alliteration and puns belong in a comedic setting, not a serious one.

The type of business shapes the name too. Apothecaries, herbalists and diviners lean toward plants, vessels and gentle mysticism (The Gilded Mortar, Elderberry & Rue). Smiths and armourers use metal, fire and tools (The Anvil and Ash, Cinderfell Ironworks). Trading houses, banks and shipwrights sound respectable and family-owned (Ravensworth Trading House, Havelock Bankers, Vane Brothers Shipwrights). Anything criminal or disreputable gets a wink: Blackthorn Poisons, By Appointment.

Use this generator to stock a whole street. Pull a couple of family firms, a sign-name tavern, a guild hall and one oddity shop, and the district will read as a place where people work rather than a menu of loot.

Tips for choosing a name

  • Decide what the business sells before choosing a name; a name that states the trade (Fletchery, Bindery, Chandlery, Cooper) is more useful at the table than a vague 'Emporium'.
  • Use surname-plus-trade names for respectable firms and sign names (The Fox and Fiddle, The Rusty Nail) for taverns, inns and low-end shops.
  • Reuse a family name across a town, such as a Bramwell bindery and a Bramwell bank, to hint at a wealthy dynasty players can dig into.
  • Reserve magical words like 'arcane' or 'mystic' for the one or two shops that are actually magical, so they stand out among ordinary businesses.
  • Old trade words (wainwright, scrivener, ropewalk, assay office) add instant period flavour; look them up once and drop them into names freely.

Frequently asked questions

How were medieval and fantasy businesses actually named?

Most were named for the owner and the craft (Smith's Forge, Baker's Bakehouse), or by a painted sign for taverns and inns (The Red Lion, The Green Dragon), because much of the population could not read. Trading companies and guilds used the town or region plus the commodity, such as the Merchant Adventurers or a Wool Hall.

What makes a good D&D shop name?

One that tells the players what they can buy there and gives them a hook. 'The Gilded Mortar' says apothecary; 'Blackthorn Poisons, By Appointment' says apothecary with a secret. Avoid names so generic (Magic Shop, General Store) that players forget them by the next session.

Can I use these fantasy business names for a real company or Etsy shop?

The names here are original and free to use, but before adopting one for a real business you should search trademark databases and domain availability, since some plausible-sounding names may already be in use.

Should fantasy businesses have magical-sounding names?

Only the magical ones. In most fantasy cities the vast majority of shops are ordinary: bakers, tanners, coopers and moneylenders. Naming them plainly makes the one enchanter's shop or relic dealer feel special by contrast.

All 500 fantasy business names

Browse the full list
  • The Gilded Mortar
  • Hollis & Daughters Apothecary
  • Threadneedle Tailoring
  • The Anvil and Ash
  • Corvin's Curiosities
  • The Copper Kettle Alehouse
  • Wexley Cartographers
  • Marrowbone Butchers
  • The Wandering Merchant Company
  • Silverquill Scriveners
  • Bramwell's Bindery
  • The Sleeping Griffin Inn
  • Halloway's Fine Wines
  • The Lantern and Ledger
  • Vane Brothers Shipwrights
  • Ashgrove Timber Yard
  • Mistress Orla's Charms
  • The Brass Compass
  • Fenwick's Fletchery
  • Ironmonger's Row Smithy
  • The Honeyed Hive Meadery
  • Duskmoor Salt Company
  • Greaves & Sons Armourers
  • The Crooked Spoon
  • Marchetti Glassworks
  • The Seven Stars Chandlery
  • Old Tam's Tannery
  • The Wyrmwood Bookshop
  • Kestrel Couriers
  • Ambrose Alchemical Supply
  • The Salted Herring
  • Thornbury Stables
  • Blackwell Moneylenders
  • The Gilded Lily Perfumery
  • Harrowgate Grain Exchange
  • The Whistling Kettle Teahouse
  • Redmane Horse Traders
  • The Cracked Cauldron
  • Aldous Pike, Locksmith
  • Silverbrook Mill
  • The Ninth Bell Tavern
  • Merriweather's Emporium of Oddities
  • The Dyer's Arms
  • Cobblestone Cobblers
  • Ravensworth Trading House
  • The Sundered Shield Pawnbroker
  • Goldleaf Illuminators
  • The Tinker's Wagon
  • Northwind Furriers
  • Larkspur Herbalists
  • The Bone and Barrel
  • Ottoline's Sweetshop
  • Stonebridge Wainwrights
  • The Drowned Rat Dockside Tavern
  • Quill & Ink Stationers
  • Fairweather Sailmakers
  • The Sapphire Serpent Jeweller
  • Bramblewood Beekeepers
  • The Hearthstone Bakery
  • Grimsby Ropewalk
  • The Wolf's Head Hunting Supply
  • Everlight Candleworks
  • The Merchant's Rest
  • Coppervein Mining Consortium
  • Hollowmere Ferry Company
  • The Velvet Glove Haberdashery
  • Thistledown Weavers
  • Ashford & Vale, Solicitors
  • The Rusty Nail
  • Underhill Wine Cellars
  • Barnaby's Bottled Wonders
  • The Cinder Forge
  • Whitcombe Wool Merchants
  • The Golden Scale Assay Office
  • Ravencourt Auction House
  • Miller's Crossing Granary
  • The Painted Mask Costumier
  • Ironhollow Toolworks
  • The Two Crowns Coaching Inn
  • Sable & Sons Undertakers
  • The Fox and Fiddle
  • Greymantle Cloaks
  • Old Harbour Fishmongers
  • The Cartwheel
  • Bellweather Instrument Makers
  • Moonrise Observatory Supply
  • The Ivory Needle
  • Dunmore Coal Merchants
  • The Hanged Man Gambling House
  • Petrakis Olive Traders
  • The Cobalt Vial
  • Wintermere Ice House
  • Sunderland Foundry
  • The Broken Oar
  • Fallowfield Seed Merchants
  • The Amber Lantern Bathhouse
  • Havelock Bankers
  • The Wren's Nest Toyshop
  • Blackthorn Poisons, By Appointment
  • Silvermoor Silks
  • The Grinning Goat
  • Halden's Hardware
  • The Wayfarer's Outfitters
  • Marlowe Print Works
  • The Iron Ladle Cookshop
  • Trask & Twine Netmakers
  • Deepwell Water Carriers
  • The Sundial Clockmaker
  • Elderberry & Rue Apothecary
  • The Golden Fleece Wool Hall
  • Roundtree Barrel Makers
  • The Cellar Door
  • Vesper's Divination Parlour
  • Applecross Cider House
  • The Dragon's Rest
  • Kingsway Livery
  • The Alabaster Hand Sculptors
  • Ferris & Flint Gunsmiths
  • The Bramble Bakehouse
  • Windward Cartage
  • The Sighing Willow Teahouse
  • Nightingale Music Shop
  • Rookery Lane Bookbinders
  • The Weaver's Knot
  • Cinderfell Ironworks
  • Greenhollow Market Gardens
  • The Silver Stirrup Saddlery
  • Bexley Bathhouse
  • The Blind Beggar
  • Oakhurst Coopers
  • Starling & Crane Importers
  • The Owl and Oracle
  • Marsh's Mapmakers
  • Longshadow Lantern Company
  • The Salted Anchor Provisioners
  • Peverell Physicians
  • The Copper Cup Coffeehouse
  • Wickham Weapons Repair
  • The Sleeping Bear Bookshop
  • Halcyon Bathing Salts
  • Rowanwood Carpentry
  • The Falconer's Glove
  • Brightwater Brewery
  • The Chapel Street Chandler
  • Molloy's Marvellous Menagerie
  • The Blue Boar
  • Stormcrest Ship Chandlers
  • Ashen Rose Florists
  • The Whetstone
  • Greyhaven Guild of Masons
  • The Alchemist's Daughter
  • Ravenwing Messenger Service
  • The Wishing Well Wine Bar
  • Cragside Quarry
  • Fennimore's Fine Furniture
  • The Runed Anvil
  • Halfmoon Pawnshop
  • Wyverncrest Trading Company
  • The Beggar's Purse
  • Ludlow Lantern Oil
  • The Gilded Cage Bird Sellers
  • Cromwell's Cartography and Charts
  • The Ember and Ewer
  • Meridian Spice Traders
  • The Hollow Tooth Dentistry
  • Sorrel & Sage Kitchen
  • Bastion Insurance Society
  • The Last Lantern
  • Faircross Fair Trading
  • Amberline Amber Merchants
  • The Cartographer's Compass
  • Wren & Whistle Woodwinds
  • Nettlebed Ropes and Rigging
  • The Silvered Mirror
  • Ravensgate Relic Dealers
  • Halloran's Hunting Lodge
  • The Wandering Wheel Caravan Repair
  • Cindercroft Charcoal Burners
  • Penhallow & Sons Ironmongers
  • The Silver Thimble Seamstress
  • Garrick's Glassblowing
  • The Moth and Candle
  • Ashby Coachworks
  • Tallow & Wick Chandlers
  • The Green Man Alehouse
  • Whitlock Wheelwrights
  • Osgood's Oils and Unguents
  • The Speckled Hen Inn
  • Corbett & Crane Cartographers
  • Mudlark Salvage Company
  • The Brazen Bull Tavern
  • Pennywhistle Toymakers
  • Farrow's Feed and Grain
  • Halbert & Hook Fishmongers
  • Ravenhurst Vintners
  • The Cobbler's Last
  • Sarn's Saddles and Tack
  • Blackfriar Bell Foundry
  • The Waxwing Perfumery
  • Merrow's Netmakers
  • Tillinghast Tallow Works
  • The Bishop's Finger
  • Coldharbour Ice Merchants
  • The Nine Ravens Bookshop
  • Draper's Yard Cloth Hall
  • Ambleside Apothecary
  • The Fiddler's Rest
  • Kettleby Copperworks
  • The Rose and Rapier Fencing Salle
  • Wolcott Distillery
  • The Hooded Crow Pawnbroker
  • Bramhall Bricklayers
  • The Painted Wagon
  • Longacre Horse Fair
  • Ives & Ivory Comb Makers
  • The Cutpurse Inn
  • Fairholm Fabric Merchants
  • The Ledger and Lamp
  • Grimwood Sawmill
  • Selkie's Rest Bathhouse
  • The Golden Anchor Shipping Company
  • Marrick's Millinery
  • The Crossed Keys Locksmiths
  • Highwater Ferry and Barge
  • Alder & Ash Cabinetmakers
  • The Broken Compass
  • Thornfield Beekeepers
  • The Marbled Page Stationers
  • Whitby Whalebone Corsetry
  • The Peddler's Cart
  • Stonemoor Slate Quarry
  • Peabody & Finch Poulterers
  • The Sign of the Fallow Deer
  • Rutherford Rope and Twine
  • The Cracked Bell Tavern
  • Vellum & Verdigris Bookbinders
  • Sallow's Sailcloth
  • The Wyvern's Hoard Curiosities
  • Ironbridge Toll House
  • Bracken & Burr Herbalists
  • The Merry Miller Bakehouse
  • Hargreave Hat Makers
  • The Wolf and Wheatsheaf
  • Coldwell Bottle Works
  • Marigold Soapery
  • The Crown and Cushion Inn
  • Ashcombe Charcoal Merchants
  • Dunwich Diving Bell Company
  • The Rook and Rune Divination
  • Fletcher's Arrow and Bow
  • Selby Ship Breakers
  • The Salted Cod Chophouse
  • Winterbourne Woollens
  • The Little Owl Bookshop
  • Crabtree Confectionery
  • The Twisted Horn Meadery
  • Hawksmoor Stonemasons
  • Pellinore Portraiture
  • The Barley Mow
  • Redgrave Rug Merchants
  • The Sign of the Golden Fleece
  • Cotterell Coopers and Cask Makers
  • Silverstream Paper Mill
  • The Bear and Ragged Staff
  • Godwin's Goldsmithy
  • The Ferryman's Purse Moneylenders
  • Applewhite Orchard Cider
  • Wexford Wax and Seal
  • The Tarnished Crown Pawnshop
  • Bramley's Bootmakers
  • Ravenscar Lighthouse Provisioners
  • The Wheatsheaf and Sickle
  • Nightshade & Nettle Poisoners' Supply
  • The Toad and Thistle
  • Kellerman's Cheesemongers
  • Fairlight Lampmakers
  • The Sign of the Sleeping Cat
  • Marchbanks Tobacconist
  • Emberly & Sons Blacksmiths
  • The Weeping Willow Wine House
  • Hazelmere Hop Merchants
  • The Anchor and Hope
  • Chalkwell Lime Burners
  • Prewitt's Pies and Pasties
  • The Green Dragon Inn
  • Sedgewick's Scales and Weights
  • Blackmoor Peat Cutters
  • The Owl's Roost Scriptorium
  • Torrance Trading Company
  • The Cinder Cat Coffeehouse
  • Bellingham Bell Casters
  • Withers & Wold Sheep Dealers
  • The Wanderer's Bell Inn
  • Copperfield Cutlers
  • The Threadbare Tapestry
  • Holloway Hearse and Livery
  • The Weathered Vane Weather Glass Makers
  • Ashworth's Almanacs
  • The Kestrel and Kite Falconers
  • Ironside Portcullis Works
  • Melling & Moss Peat Merchants
  • The Bawdy Bard Playhouse
  • Cranmere Crystal Cutters
  • The Rusted Gauntlet Armour Repair
  • Fenchurch Fig Importers
  • The Sign of the Three Tuns
  • Marlin's Marine Salvage
  • Quenby's Quills
  • The Cauldron and Comfrey
  • Ridgeway Road Wardens Company
  • The Baker's Dozen
  • Selwyn Silversmiths
  • The Riverside Rope Ferry
  • Dovecote Pigeon Post
  • The Bloody Knuckle Fighting Pit
  • Harcourt Harness Makers
  • The Silver Bough Herbalists
  • Wickerby Basket Weavers
  • The Miller's Daughter Alehouse
  • Talbot Tallow Candles
  • The Sunken Chest Salvage
  • Brightwell Well Diggers
  • The Sign of the Golden Key
  • Norrington's Nautical Charts
  • Gorse & Heather Dye Works
  • Lambourne Lace Makers
  • The Blackbird and Bramble
  • Winsome Wig Makers
  • Kingsbridge Toll and Ferry
  • The Alehouse at the Ford
  • Roswell's Reliquary
  • The Widow's Walk Chandlery
  • Barleycorn Brewers
  • Foxglove Physic Garden
  • The Empty Flagon
  • Warrick's Wagons and Wheels
  • Copperpot Kitchenwares
  • The Ivy and Ivory
  • Sedgemoor Salt Pans
  • Highgate Hearth Tiles
  • Portwood Pottery
  • The Sign of the Crooked Cross Inn
  • Yeoman's Yarn and Fleece
  • Danforth's Dyes and Pigments
  • The Rat and Rapier
  • Everard's Eels and Oysters
  • Cloudmere Cloth Merchants
  • Braddock Bridle Makers
  • The Slumbering Dragon Inn
  • Sorrowmoor Undertakers
  • Halberd & Hauberk Armoury
  • Skelling's Skins and Hides
  • The Piper's Purse Pawnbrokers
  • Elmwood Coffin Makers
  • The Blackened Bellows
  • Ravel's Ribbon Shop
  • The Salt and Sextant
  • Marrowmere Bone Carvers
  • Winnowing Wind Grain Merchants
  • Grange & Gable Roofers
  • The Sign of the Rearing Horse
  • Sallowmoor Willow Weavers
  • Cinderhold Kilns
  • The Blue Lantern Bathhouse
  • Boswell's Bindings and Blocks
  • Aylward's Arms and Ammunition
  • The Roost Poultry Market
  • Kingfisher Dye House
  • Northgate Night Watchmen for Hire
  • The Squinting Cat
  • Redfern Rope Bridge Company
  • Oxley's Oxen and Yoke
  • The Sign of the Sun in Splendour
  • Wardlow Waystation
  • Blythe & Bracken Bookbinders
  • Cinderwick Candle Company
  • The Cask and Cutlass
  • Marris & Marrow Butchers
  • Falconbridge Falconry
  • Millstone Bakehouse
  • The Old Bell Foundry
  • Ashlar Masonry Guild
  • The Copper Coin Coffeehouse
  • Verity's Veils and Lace
  • Silverkin Jewellers
  • Windmere Windmill Company
  • The Barrel and Bung
  • Thackeray's Tea and Tisanes
  • The Bright Blade Cutlers
  • Cobb & Cotter Turnip Merchants
  • Runewell Scribes' Hall
  • The Fox's Den Gaming House
  • Hexley Hexwards and Wards
  • The Prospector's Pick Mining Supply
  • Kelso Kilns and Clay
  • The Salamander Forge
  • Bramblewick Berry Wines
  • Oldcastle Auctioneers
  • The Sign of the Silver Swan
  • The Third Lantern Night Market
  • Greaves & Grimble Pewterers
  • Halfpenny Ferry Company
  • Bracewell's Brass Fittings
  • Cordwainer's Corner Shoes
  • The Cheerful Cherub Sweetshop
  • Nettlebank Nurseries
  • The Sign of the Ram's Head
  • Fairbanks Fur Trappers
  • Molyneux Musical Boxes
  • The Frayed Rope Tavern
  • Wychwood Wands and Staves
  • The Anvil's Song Instrument Makers
  • Cragmoor Climbing Rope
  • Loomis & Lark Weavers Guild
  • Old Marta's Mendings
  • The Ashen Hearth Fireplace Fitters
  • Pinfold's Pound and Stray Yard
  • Ravensbeck Reeds and Rushes
  • Whitmore Whitewash and Plaster
  • The Gnarled Root Wine Cellars
  • Fairweather & Fog Lamp Oils
  • Sixpenny Pie Shop
  • The Sign of the Dancing Bear
  • Cutter's Cove Boatyard
  • Ellsworth Enamels
  • The Silent Bell Locksmiths
  • Bramblegate Bramble Jam
  • The Cook's Knife Cookshop
  • Merrivale Milliners
  • Silverthorn Sword Smithy
  • The Owl and Inkwell
  • Longmarch Boot Repair
  • Ashenvale Vinegar Works
  • The Sign of the White Hart
  • Rooksby Rat Catchers
  • Farrier's Row Horseshoes
  • The Gilded Goose Inn
  • Torrington Tallow and Soap
  • Wildmoor Wool Scourers
  • The Half Moon Cheesery
  • Kingsley Kegs and Casks
  • The Sign of the Wheat and Wine
  • Marrowgate Marrow Bone Broth
  • Brindlewood Brush Makers
  • The Sailor's Farewell Alehouse
  • Cresswell Crossbow Makers
  • Almsworth Almshouse Bakery
  • The Cauldron's Lip Soup Kitchen
  • Fennel & Fenugreek Spice Merchants
  • Ironquill Notaries Public
  • The Wolf and Willow
  • Bramblecote Sheep Shearers
  • Wexworth Waxworks
  • The Bell and Bottle
  • Rushmore Rush Lights
  • The Bear's Paw Pastry Shop
  • Ashfall Ash and Lye
  • Netherby Nightsoil Collectors
  • Ravenglass Glaziers
  • Sunwick Sundials
  • Fairfax Ferrets and Terriers
  • The Splintered Shield Tavern
  • Wrenfield Watchmakers
  • Threlkeld Thread and Needle
  • The Sign of the Black Swan
  • Rundle's Riddles and Puzzles
  • Marlott Map Room
  • The Alderman's Arms
  • Bexhill Beeswax Polish
  • The Piper's Nook Music Shop
  • Woolgate Wool Staplers
  • The Weary Wanderer Inn
  • Ashcott Archery Butts
  • Silverdale Sieves and Riddles
  • The Sign of the Green Bough
  • Harkness Harp Makers
  • The Tarnished Tankard
  • Rowntree & Pike Chandlers
  • Gallowmere Gravediggers' Company
  • The Stag and Stirrup
  • Wenlock Whetstones
  • Perrin's Pigments and Powders
  • The Copperbottom Cookware Shop
  • Ivo Marsh, Bonesetter
  • Draycott Dovecotes and Coops
  • The Silver Herring Smokehouse
  • Thistlewaite Ink Merchants
  • The Fool's Cap Playhouse
  • Hobb & Hollin Thatchers
  • Greyfell Ferry Wardens
  • The Miser's Lantern Moneylenders
  • Ludham Malt House
  • Mabry's Mending and Darning
  • Coldstone Cistern Builders
  • The Peacock and Pearl Jewellers
  • Orrin Vale, Master Glazier
  • The Bent Nail Carpentry
  • Pettigrew's Plumes
  • Redwater Eel Traps
  • Hallam & Hurst Surveyors

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