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D&D Shop Name Generator

Smithies, Apothecaries, Magic Shops and Market Stalls

Fantasy500 curated namesUpdated Free · no sign-up

Tap a name to copy it500 names in this generator

Generate D&D shop names for 5e towns and cities: blacksmiths, apothecaries, general stores, fletchers, magic item dealers, curiosity shops and pawnbrokers, named the way real medieval and Forgotten Realms merchants named them.

About d&d shop names

Shop names in D&D follow the same logic as shop names in a medieval town: most are named for the owner (Bertram & Daughters, Old Maud's Remedies), for a painted sign that illiterate customers could recognise (The Bent Nail, The Copper Kettle), or for the trade itself (Barrelbottom Cooperage, Whittle & Wax). The Forgotten Realms adds a few famous models to copy: Aurora's Whole Realms Catalogue is Faerûn's mail-order emporium, Waterdeep's Trollskull Alley and the Yawning Portal are surrounded by tiny specialists, and Halaster's Hand-Me-Downs shows how a magic shop can be a joke and a warning at once.

A good D&D shop name tells players what is sold before they walk in. Anvil, Forge, Steel and Ironworks mean weapons and armour; Remedies, Poultices, Tinctures and Apothecary mean potions and healing; Tomes, Quill, Scriveners and Bookbinders mean scrolls and lore; Curiosities, Oddities and Hoard mean the shop where the DM hides the plot hook. Adding a proprietor name (Grimtooth's, Peabody's) makes an NPC out of the sign, and a hint of humour (The Blind Beholder, Nightshade Poisons (Discreet)) makes the place memorable.

Avoid naming every store after a colour and an animal; one Gilded Griffin per town is plenty. Mix trade names, owner names and sign names so the market street sounds like a real one.

Tips for choosing a name

  • Signal the trade in the name (Forge, Apothecary, Fletchery, Chandlery) so players do not have to ask what the shop sells.
  • Name at least a few shops after their owners; it hands you an NPC name and personality for free.
  • Use one whimsical or in-joke shop per town (The Blind Beholder, Halaster's Hand-Me-Downs) and keep the rest plain, so the odd one stands out.
  • Magic shops should be rare and slightly ominous; a name like The Rune and Reagent or The Weeping Willow Wands sells the mystery better than Magic Emporium.
  • For a specific city, borrow a local landmark (Trollskull Alley Sundries, Yawning Portal Provisioners) to root the shop in your map.

Frequently asked questions

How are shops named in the Forgotten Realms?

Mostly after owners and sign-boards, just like medieval Europe: Aurora's Whole Realms Catalogue, the Old Xoblob Shop, Halaster's Hand-Me-Downs and countless establishments called The Something-and-Something. Trade words like Smithy, Sundries and Provisioner appear often.

What kinds of shops should a D&D town have?

At minimum a general store, a blacksmith, an apothecary or herbalist and an inn. Larger towns add fletchers, tailors, chandlers, bookbinders, jewellers, moneylenders and, rarely, a magic item dealer or spell-component shop.

Should magic shops exist in my 5e campaign?

The Dungeon Master's Guide treats magic items as rare, so many DMs limit magic shops to large cities or make them mysterious one-off encounters. A curiosity shop that sells one enchanted item among the junk keeps magic special.

Can I use these shop names in a published module?

Yes, they are free for personal and commercial use. Avoid Forgotten Realms references such as Aurora's, Trollskull Alley or the Yawning Portal in commercial work, since those belong to Wizards of the Coast.

All 500 d&d shop names

Browse the full list
  • Aurora's Whole Realms Catalogue
  • The Cracked Anvil
  • Halaster's Hand-Me-Downs
  • Wyrmforge Smithy
  • Bertram & Daughters, Provisioners
  • The Bent Nail
  • Old Maud's Remedies
  • The Gilded Griffin
  • Thistlewick's Sundries
  • The Rusty Dragon
  • Corellon's Bounty
  • Ironbeard's Forge
  • The Wandering Merchant
  • Feathers & Fletching
  • The Copper Kettle
  • Grimwald's Rare Tomes
  • The Enchanted Anvil
  • Aldous Pike, Cartographer
  • The Brass Cauldron
  • Barrelbottom Cooperage
  • Serpent & Sextant Navigators
  • The Velvet Vial
  • Hollybush Herbalists
  • The Nine Coins Pawnshop
  • Blackrock Ironworks
  • The Mystic Quill
  • Widow Harrow's Candles
  • The Cracked Cauldron
  • Fenwick's Fine Boots
  • The Golden Goose
  • Rooke & Sons Chandlery
  • The Broken Buckle
  • Ashencroft Alchemical Supply
  • The Silver Scroll
  • Grimtooth's Weapons and Wares
  • The Prancing Pony
  • Marigold's Poultices
  • The Blind Beholder Curiosities
  • Tallowick Candleworks
  • The Copper Coin
  • Dwarrowdelf Arms and Armor
  • The Amber Anvil
  • Peabody's Potions and Philtres
  • The Crimson Cloak Tailors
  • Oakenshield Outfitters
  • The Sapphire Serpent
  • Hearthstone General Store
  • The Bottomless Bag
  • Sundry & Sons
  • The Emerald Eye
  • Whittle & Wax
  • The Dancing Dagger
  • Redbeard's Fine Steel
  • The Jade Jester Novelties
  • Elowen's Apothecary
  • The Wizard's Thimble
  • Braxton Locksmiths
  • The Obsidian Owl
  • Rusk's Ropes and Rigging
  • The Bulging Purse
  • Halfling Hill Bakery
  • The Purple Potion
  • Torvin's Tack and Saddlery
  • The Ruby Rose Jewellers
  • Ambergast Ink & Parchment
  • The Moonlit Merchant
  • Deep Delvers Mining Supply
  • The Verdant Vine Herbalist
  • Kessler's Clockworks
  • The Ivory Imp
  • Sunder & Smite Weaponsmiths
  • The Ebony Elixir
  • Bramblewood Fletchery
  • The Gilded Gauntlet Armory
  • Ma Gribble's Everything Shop
  • The Turquoise Tankard
  • Fairweather Cloaks and Capes
  • The Scarlet Satchel
  • Ironhand Smithy
  • The Diamond Dice Gaming House
  • Vellum & Quill Scriveners
  • The Sable Spellbook
  • Copperpot's Cookware
  • The Onyx Oddity
  • Windwhistle Instruments
  • The Coral Coffer
  • Ashbrook Apothecary
  • The Ochre Oracle Fortunes
  • Battlehammer Brothers Forge
  • The Indigo Ink
  • Sprocket & Cog Tinkerers
  • The Slate Shield
  • Nightshade Poisons (Discreet)
  • The Lucky Horseshoe Farrier
  • Fizzlebang's Fireworks
  • The Merchant's Rest
  • Greywolf Furs and Pelts
  • The Broken Compass
  • Old Nettle's Teas
  • The Wyvern's Hoard Antiques
  • Farrow's Fresh Fish
  • The Cracked Crystal Ball
  • Loomshuttle Weavers
  • The Painted Shield
  • Goldbough Bowyers
  • The Fat Cat Curios
  • Marchbank Moneylenders
  • The Griffon's Feather Fine Quills
  • Underhill Wine Merchants
  • The Hooded Lantern
  • Deepwater Salvage
  • The Alabaster Altar Holy Goods
  • Thornbury Glassblowers
  • The Cobbler's Last
  • Krag's Klaws Weapon Repair
  • The Silken Thread
  • Wormwood Herbs and Charms
  • The Rune and Reagent
  • Blackwell's Bookbinders
  • The Second Skin Leatherworks
  • Rockseeker Gem Merchants
  • The Painted Wagon
  • Umber Hulk Excavation Supply
  • The Grinning Gnome Trinkets
  • Salt & Smoke Provisions
  • The Chandler's Wick
  • Wormfang's Exotic Pets
  • The Owlbear's Den
  • Stormcrow Maps and Charts
  • The Ivory Tower Arcana
  • Bramble & Burr Herbalists
  • The Iron Rose Armory
  • Longshanks Boots and Hose
  • The Weeping Willow Wands
  • Duskvale Trading Company
  • The Silver Ladle
  • Hearthfire Bakehouse
  • The Sundered Shield Pawnbrokers
  • Fenwick's Fine Furs
  • The Bright Star Chandlery
  • Trollskull Alley Sundries
  • The Yawning Portal Provisioners
  • Mystra's Grace Spell Components
  • The Waxwing Perfumery
  • Corvin's Coffins
  • The Bard's Rest Instruments
  • Ravencourt Reliquaries
  • The Rolling Barrel
  • Miller's Daughter Grain and Flour
  • The Sleepy Dragon Toys
  • Ashvale Wagonwrights
  • The Bronze Bell Clockmakers
  • Toadstool Tinctures
  • The Iron Kettle
  • Whitcombe & Wren Drapers
  • The Elder Oak Woodcarvers
  • Grimshaw's Grave Goods
  • The Copper Cricket
  • Bellweather Bells & Chimes
  • The Anvil and Ale
  • Fennick's Fishing Tackle
  • The Dusty Tome
  • Moonstone Emporium
  • Starlight Provisions
  • Ironforge Armory
  • The Crystal Chalice
  • Emberwick's Emporium
  • Brightstone Bazaar
  • The Arcane Archive
  • Dragonscale Depot
  • Ravencrest Relics
  • The Azure Anchor
  • Goldenvale General Store
  • Blackstone Blacksmith
  • The Amber Amulet
  • Frostmere Finds
  • Emberdale Emporium
  • Hammerfall Forge and Foundry
  • The Three Anvils
  • Durgan Steelfist, Armourer
  • Brannock's Blades
  • The Quenched Blade
  • Stonefist Smithy
  • Ironbelly's Chainmail and Plate
  • The Singing Anvil
  • Halgrim & Nephew, Swordsmiths
  • Coalbeard's Forge
  • The Hot Iron
  • Torgar's Tempered Steel
  • Whitesmith's Tin and Pewter
  • The Sparking Hammer
  • Bellows & Tongs
  • Kettleblack Ironmongers
  • The Nail and Horseshoe
  • Grumbald's Gears and Grates
  • Firebrand Weaponsmiths
  • The Bloody Whetstone
  • Ravenswood Bowyers and Fletchers
  • Yewbend Archery
  • The Feathered Shaft
  • Longshot Fletchery
  • Hawkeye Bows
  • The String and Stave
  • Broadhead Bowyers
  • The Quiver and Cord
  • Shieldwright's Rest
  • The Dented Helm
  • Bucklebury Bucklers
  • Ironhide Armourers
  • The Studded Jerkin
  • Chainlink & Rivet
  • Gorm's Good Steel
  • The Second-Hand Sword
  • Rustbucket Salvaged Arms
  • The Notched Axe
  • Old Ferrick's Used Weapons
  • The Sharpened Edge Grinding Services
  • Wickham's Wands and Staves
  • The Glowing Rune
  • Zephyrine's Arcane Sundries
  • The Sorcerer's Satchel
  • Mordenkainen's Cast-Offs
  • The Levitating Ledger
  • Nimble Nib Spellscribes
  • Starweaver's Enchantments
  • The Bottled Lightning
  • Thaumaturge's Cupboard
  • The Third Eye Scrying Supplies
  • Ravel & Rune Enchanters
  • The Familiar's Perch
  • Glimmerdust Magical Reagents
  • The Crooked Wand
  • Whisperwind Scroll Shoppe
  • Bindle's Bags of Holding (Slightly Used)
  • The Cantrip Cabinet
  • Malachite & Mandrake
  • The Ninth Circle Curios
  • Grey Hand Occult Books
  • The Wizard's Beard Barbers
  • Fizzwidget's Wondrous Devices
  • The Talking Skull Divinations
  • Xanathar's Lost and Found
  • Vecna's Second Hand
  • The Sleeping Homunculus
  • Elminster's Emporium of Everything
  • Blackstaff Bargains
  • The Astral Attic
  • Planar Provisions
  • Fey Market Trinkets
  • The Pixie's Pantry
  • Willowmere Herbal Remedies
  • Goodwife Prunella's Salves
  • The Bitter Root
  • Comfrey & Clove
  • The Leech and Lancet
  • Bonesetter Baldric's Surgery
  • The Bloodletter's Bowl
  • Sister Agatha's Tinctures
  • Foxglove Pharmacy
  • The Green Mortar
  • Hemlock's Cures and Curses
  • The Balm and Bandage
  • Wolfsbane Apothecary
  • The Steaming Kettle Teas and Tonics
  • Featherfew's Feverfew
  • The Cracked Retort
  • Doctor Quill's Miracle Elixirs
  • The Poultice Pot
  • Camomile & Sons
  • Peppercorn's Spice Merchants
  • The Salt Cellar
  • Millstone Bakery
  • The Crusty Loaf
  • Butterchurn Dairy
  • The Fat Hen Poultry
  • Hogsbreath Butchers
  • The Hanging Ham
  • Barleycorn Brewing Supplies
  • The Cider Press
  • Sweetwater Vintners
  • The Corked Bottle
  • Cheesewright's Wheel
  • The Golden Cheese
  • Honeycomb & Hive
  • The Sugarplum Confectionery
  • Nutmeg's Bakehouse
  • The Bulging Barrel Wine Merchant
  • Pickled Herring Fishmongers
  • The Ripe Pear Greengrocer
  • Turnip Tom's Vegetables
  • The Cabbage Cart
  • Bag End Provisioners
  • The Traveller's Larder
  • Trailbread & Tack
  • The Iron Ration
  • Wayfarer's Rest Supply Depot
  • Dungeoneer's Depot
  • The Ten-Foot Pole
  • Torch & Tinder
  • Rope & Piton Outfitters
  • The Empty Backpack
  • Delver's Delight Adventuring Goods
  • The Lantern and Lockpick
  • Crowbar & Chalk
  • The Second Wind Adventurer's Supply
  • Grimm's Grappling Hooks
  • The Adventurer's Widow Estate Sales
  • Cartwright & Cooper
  • The Spoked Wheel
  • Wheelwright's Yard
  • Saddleback Leatherworks
  • The Bridle and Bit
  • Hoofbeat Stables and Tack
  • The Muddy Boot Cobblers
  • Bootblack's Corner
  • Tanner's Row Hides
  • The Stretched Hide
  • Fleecewell Wool Merchants
  • The Golden Fleece Drapers
  • Needle & Thimble
  • The Crooked Seam Tailors
  • Madame Vanterpool's Gowns
  • The Velvet Doublet
  • Buttonwood Haberdashery
  • The Ragged Hem Second-Hand Clothes
  • Silkwind Mercers
  • The Spinning Wheel
  • Threadneedle Embroiderers
  • Dyer's Hands Cloth and Dye
  • The Blue Vat
  • Hatter's Half-Crown
  • The Feathered Cap Milliners
  • Glover & Glover
  • The Furrier's Fox
  • Bearskin Furs
  • The Waxed Cloak
  • Rainshadow Oilskins
  • Merryweather Umbrellas and Canes
  • Sparkstone Jewellers
  • The Cut Gem
  • Facet & Filigree
  • The Gold Ring
  • Silverthorn Silversmiths
  • Goldleaf Gilders
  • The Pearl and Prism
  • Deepgem Lapidary
  • Ringmaker's Row
  • The Signet and Seal
  • Coinwise Moneychangers
  • The Iron Strongbox
  • Gildersleeve Banking House
  • The Honest Usurer
  • Three Balls Pawnbrokers
  • Hocked & Hidden
  • The Redemption Counter
  • Uncle Fenwick's Loans
  • The Last Resort Pawnshop
  • Debtor's Delight
  • Inkwell & Vellum
  • The Blotted Page
  • Scrivener's Rest
  • Parchment & Pumice
  • The Illuminated Letter
  • Bookworm's Burrow
  • The Dog-Eared Page
  • Tome & Tallow
  • Loremaster's Library and Bookshop
  • The Cracked Spine Booksellers
  • Cartographer's Compass
  • Wanderlust Maps
  • The Rolled Chart
  • Astrolabe & Almanac
  • The Ticking Gear Horologists
  • The Brass Automaton
  • Tinker's Bench
  • Gnomish Gadgetry
  • The Whirring Wheel
  • Spring & Sprocket
  • Fizzlebottom's Fantastic Contraptions
  • The Steam Kettle Mechanicals
  • Glassblower's Breath
  • The Blown Bottle
  • Crystalline Glassworks
  • The Leaded Window
  • Mirrorbright Mirrors
  • Lanternlight Lampwrights
  • The Guttering Candle
  • Beeswax & Wick
  • Tallow & Twine
  • The Sooty Chimney Sweeps
  • Kiln & Wheel Potters
  • The Fired Clay
  • Earthenware Emporium
  • Coppersmith's Corner
  • The Beaten Pot
  • Pewterer's Plate
  • Silverware & Salt
  • Cauldron & Crock
  • Broomstick's Brushes
  • The Bristle and Handle
  • Ropewalk & Rigging
  • The Knotted Cord
  • Sailmaker's Loft
  • Sextant & Spyglass Chandlery
  • Barnacle Bill's Boat Supplies
  • The Tarred Hull
  • Anchor & Awl
  • Netmender's Nook
  • The Salt-Stained Sail
  • Woodwright's Workshop
  • The Planed Board
  • Sawdust & Shavings
  • Joiner's Bench
  • Carver's Knife Woodcarving
  • The Turned Bowl
  • Wickerworks Basketry
  • Reedcutter's Rushes
  • Thatch & Timber
  • Stonecutter's Chisel
  • The Squared Stone
  • Mason's Mark
  • Slate & Shingle Roofers
  • Ironmonger's Alley
  • Chainmaker's Row
  • The Padlock and Key
  • Tumbler & Ward Locksmiths
  • Deadbolt's Locks
  • The Skeleton Key
  • Trapmaker's Toolbox
  • Snare & Spring
  • The Sprung Trap
  • Fletcher's Feather
  • Falconer's Glove
  • Hound & Horn Kennels
  • The Barking Dog Pet Emporium
  • Familiar Faces Animal Companions
  • Kobold Kennels
  • The Owlbear Cub Exotic Beasts
  • Wyrmling Wranglers
  • Griffon Grooming
  • Warhorse Stables
  • The Mule and Cart Rentals
  • Caravan Master's Depot
  • Riverboat Freight
  • Silverhand Shipping Company
  • Redcloak Traders
  • Goldpath Trading Post
  • Crossroads Trading Post
  • Frontier General Store
  • Last Chance Provisions
  • Border Outpost Supply
  • The Trader's Scale
  • Weighmaster's Balance
  • Bazaar of the Bizarre
  • Curio & Clutter
  • Rummage & Relic
  • The Attic Trunk
  • Odds & Bodkins
  • Grandmother's Attic Antiques
  • Forgotten Things
  • Lost Property
  • The Dead Adventurer's Estate
  • Trinkets & Trifles
  • The Bric-a-Brac Shop
  • Whatnot's Whatnots
  • Bits & Bobs
  • Flotsam & Jetsam
  • Wreckwood Salvage
  • The Beachcomber's Haul
  • Sunken Treasure Salvors
  • Reliquary Row
  • Saint's Bones Holy Relics
  • The Chapel Shop
  • Temple Row Votives
  • Incense & Icon
  • Blessed Water Fonts
  • The Silver Symbol Holy Trinkets
  • Pilgrim's Pack
  • The Cleric's Kit
  • Undertaker's Parlour
  • Boneyard Bill's Coffins
  • Gravedigger's Spade
  • Rest in Peace Funerary Goods
  • Necromancer's Nook
  • The Cold Slab
  • Blackcandle Curses (Reversible)
  • Hex & Hemlock
  • Witch's Brew Cauldron Supply
  • The Broomstick and Black Cat
  • Crone's Cottage Charms
  • Fortune's Wheel Divination
  • Madame Zora's Tarot Parlour
  • The Crystal Gaze
  • Palm & Pendulum
  • Star Chart Astrology
  • The Painted Deck
  • Dice & Dagger Gaming Supplies
  • Rooksbridge Clockmakers
  • Salt Marsh Bait and Tackle
  • Pennyfeather's Oddments

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