Makeup Brand Name Generator
Cosmetics brand names ready for the shelf
Generate brandable makeup and cosmetics brand names for indie beauty lines, lipstick and lash brands, clean beauty startups, and makeup artist labels. Short names that look right on packaging.
About makeup brand names
Makeup brand names tend to fall into a few recognizable families. There are founder names (Bobbi Brown, Charlotte Tilbury, Pat McGrath Labs), evocative single words (Glossier, Ilia, Kosas, Milk), playful compounds (Benefit, Too Faced, Urban Decay), and French or Italian borrowings that signal luxury (Lancôme, Kiko, Nars was named after François Nars). Newer indie lines often pair a texture or product word with a soft noun: Blush Theory, Lash Lab, Kohl & Kin. The names below are built on those same patterns, plus founder-style, backstage, numbered and borrowed-word names, so they feel like brands you might find at Sephora or on an Instagram shop.
What separates a shelf-ready name from a generic one is specificity. Words like glow, luxe, and radiant are so common in beauty that they are hard to trademark and easy to forget. Names that anchor on a product (Pout, Liner, Brow), a texture (Matte, Satin, Dewy), a color story (Rouge, Noir, Chroma), or a values position (Clean Slate Cosmetics, Honest Hue, Kind Beauty) tell shoppers what you stand for in a glance.
Use the list as raw material rather than a final answer. Many entries work with a suffix swapped, so Rouge & Ritual can become Rouge Ritual Cosmetics, and single-word picks like Glossary or Tintwell can carry a full line from lipstick to lashes.
How to choose makeup brand names
- Search the USPTO or your national trademark database and Instagram before falling in love with a name; beauty is one of the most crowded trademark classes (Class 3).
- Prefer names under three syllables per word so they fit on a lipstick bullet or compact lid without shrinking the logo to nothing.
- Avoid tying the name to one product unless that is your whole line. Lash Lab is perfect for a lash brand but awkward on a foundation.
- Check pronunciation with people outside the industry: French borrowings like Lumière or Chérie look luxurious but must be sayable in a TikTok review.
- Secure the .com or a clean .co plus the matching handle on Instagram and TikTok on the same day you decide; beauty handles get taken fast.
Frequently asked questions
How do makeup brands usually come up with their names?
Most use one of four routes: the founder's name (Huda Beauty), a single evocative word (Glossier, Ilia), a product or texture word combined with a modifier (Fenty Beauty, Lash Lab), or a foreign word that suggests luxury (Lancôme, Bellezza). Indie brands increasingly use short coined words that are easy to trademark.
Can I use one of these names for my cosmetics line?
Yes, the list is free to use, but you must clear it yourself. Run a trademark search in your country, check for existing beauty brands with the same or similar names, and confirm the domain and social handles are available.
Should my makeup brand name include the word Cosmetics or Beauty?
It helps with clarity and SEO when the core word is abstract (Kismet Cosmetics), but strong descriptive names like Pout Society or Lash Lab stand alone. Many brands register the full form and use the short form on packaging.
What words should I avoid in a makeup brand name?
Overused terms like glow, luxe, radiant, and glam make a brand blend in and are difficult to protect legally. Also avoid claims-based words such as pure or organic unless your formulas actually meet the relevant regulatory standards.
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All 1,000 makeup brand names
A: 40 names
- A. Winterbourne
- Abalone Cosmetics
- Adair & Ember
- Adore Cosmetics
- Aglaia
- Alchemy Beauty
- Alizarin Colour
- Alma Makeup
- Amapola Colour
- Amara Okonjo Beauty
- Amaranth Cosmetics
- Ambrette
- Amethyst & Ash
- Amour Beauty
- Ampersand Beauty
- Anaïs Cosmetics
- Anemone Cosmetics
- Anneke Verbeek Beauty
- Anthea Colour
- Apricot Cosmetics
- Arch & Co.
- Arched Cosmetics
- Ashen & Ivory
- Aster & Ash
- Atelier 27
- Atelier Cosmetics
- Atelier Sorrentino
- Atelier Vauquelin
- Atlas Cosmetics
- Aube
- Aubergine Beauty
- Auntie Pearl's Rouge
- Aura Beauty Lab
- Aurea
- Aurelia Beauty
- Aurora Artistry
- Aurum Cosmetics
- Ava Rose Beauty
- Ayame Makeup
- Azahar
B: 76 names
- Bacio Makeup
- Back Cover Colour
- Backstage Pass Makeup
- Baked Blush Bar
- Balm & Bloom
- Balmwork
- Bare Bloom
- Bare Canvas
- Bare Minimum Beauty
- Bare Ritual
- Batch 22 Makeup
- Bathroom Mirror Makeup
- Bea & Bloom
- Beatrix Lowell Cosmetics
- Beauty Alchemist
- Beijo
- Bella Luna
- Bella Rosa Cosmetics
- Belle Cosmetics
- Belle Époque Colour
- Bellezza Beauty
- Beni Rouge
- Bijou Cosmetics
- Birdie June Cosmetics
- Blanca Cosmetics
- Blendery
- Blink Beauty
- Bloom Beauty Co.
- Blot & Blend
- Blotter & Bloom
- Bluebell Beauty
- Blush Cartel
- Blush Hour
- Blush Theory
- Blushed Studio
- Blushlight
- Blushworth
- Bold & Bare
B, continued
- Bold Brow Co.
- Bold Hue
- Bold Type Cosmetics
- Bombshell Lab
- Bone Black Beauty
- Bonita Cosmetics
- Bordeaux & Bone
- Botan
- Botanic Blush
- Boudoir Beauty
- Boudoir Rouge
- Bramble & Blush
- Brass Tacks Beauty
- Brave Beauty
- Briar Rose Makeup
- Bright Side Beauty
- Brisa Colour
- Bristle & Buff
- Brocade Cosmetics
- Bronze Age Cosmetics
- Brow & Arrow
- Brow Bar Beauty
- Brow Gel Supply
- Brow Theory
- Brow Wow Club
- Browsmith
- Brushstroke Cosmetics
- Brushwell
- Buff & Bloom
- Bullet & Balm
- Bullet Point Makeup
- Bureau 12 Colour
- Burnt Sienna Cosmetics
- Butter Beauty Co.
- By Aunt Winnie
- By Mirabel
- By Ottilie
- By Rosalie Finch
C: 102 names
- Call Sheet Beauty
- Call Time Cosmetics
- Calm Cosmetics
- Camellia Cosmetics
- Cameo Cosmetics
- Camila Rouge
- Candid Beauty
- Candied Peel Makeup
- Candor Colour
- Canvas & Kohl
- Caramel & Kohl
- Cardamom Cosmetics
- Carmesí
- Carmine Cosmetics
- Carnelian Cosmetics
- Carys Penhallow
- Casa Belmonte
- Casa Clavel
- Cashmere Beauty
- Cat Eye Club
- Catwalk Colour
- Celadon Cosmetics
- Celeste Beauty
- Cerise Cosmetics
- Chai & Cheek
- Chair Seven Cosmetics
- Chalk & Cheek
- Chamois
- Chamomile Cosmetics
- Chandni
- Chapter 6 Makeup
- Charis Colour
- Charm & Co.
- Charmed Cosmetics
- Charmeuse Beauty
- Chartreuse Beauty
- Cheek & Chic
- Cheekbloom
- Chenille Beauty
- Chérie Beauty
- Cherry Bomb Beauty
- Chic & Shine
- Chiffon Cosmetics
- Chorus Line Cosmetics
- Chroma Cosmetics
- Chromatica Beauty
- Chrome Finish Makeup
- Cielo Rosa
- Ciliegia
- Cinder Cosmetics
- Cinnabar Beauty
C, continued
- Cinnamon Stick Makeup
- Cinq Beauty
- Cipria
- Citrine Beauty
- Clair de Lune Colour
- Claret & Co.
- Clean Slate Cosmetics
- Clementine Cosmetics
- Close Up Makeup
- Cloud Nine Cosmetics
- Clover Cosmetics
- Coat 3 Colour
- Cobalt Cosmetics
- Cocoa Butter Beauty
- Color Theory Cosmetics
- Colorete
- Coloriste
- Colorway
- Colour Cult
- Comet Cosmetics
- Compact & Co.
- Conscious Colour
- Contact Sheet Cosmetics
- Continuity Beauty
- Contour Club
- Copper Leaf Beauty
- Copperline Cosmetics
- Coquelicot Beauty
- Coquette Cosmetics
- Coral Reef Beauty
- Cosima Hartwell
- Cosmos Petal Makeup
- Cotillion
- Counter 5
- Coup de Foudre
- Cove Cosmetics
- Cover Story Cosmetics
- Cream Stick Club
- Crease & Cut
- Crème & Co.
- Crème Brûlée Cosmetics
- Crepe de Chine Beauty
- Crush Cosmetics
- Cult Cosmetics
- Cult Muse
- Cupid's Bow Cosmetics
- Curl & Coat
- Curtain Call Cosmetics
- Curtsy
- Custard Beauty
- Cut Crease Co.
D: 33 names
- Dab & Dust
- Dab Beauty
- Dahlia Beauty
- Daily Ritual Beauty
- Damask Cosmetics
- Dame Philippa Cosmetics
- Damson & Dove
- Darkroom Beauty
- Darling Beauty
- Day Rate Beauty
- Daylight Cosmetics
- Debut
- Delilah Beauty
- Demi Cosmetics
- Demure
- Dentelle
- Desert Rose Cosmetics
- Desk to Dinner
- Dew Drop Beauty
- Dewlight
- Dewy Muse
- Diva Hour
- Dolce Cosmetics
- Doll Eyes Lash
- Dollface Cosmetics
- Dot & Dash Cosmetics
- Double Spread Cosmetics
- Double Take Beauty
- Drawer 9 Makeup
- Dress Rehearsal Beauty
- Duochrome Beauty
- Dusk & Dawn Beauty
- Dusk Cosmetics
E: 31 names
- E. Fairchild Cosmetics
- Earthen Beauty
- Ébène Beauty
- Éclat Cosmetics
- Eden Cosmetics
- Edition 01
- Editor's Cut Beauty
- Editorial Hour
- Effortless Cosmetics
- Eight Hour Beauty
- Elan Cosmetics
- Elderflower Beauty
- Electric Beauty
- Elixir Cosmetics
- Ella Bleu
- Ellipse Beauty
- Elodie Cosmetics
- Embellish Cosmetics
- Ember Cosmetics
- Emmeline Cosmetics
- Enchanted Rose
- Encore Beauty
- Entre Nous Makeup
- Envy Beauty
- Equinox Cosmetics
- Esme Thornbury
- Espresso Shot Beauty
- Ethos Beauty
- Etta Belle Makeup
- Everlast Cosmetics
- Everyday Muse
F: 58 names
- Fable Beauty
- Face Lab
- Face Theory
- Face Value Cosmetics
- Facecraft
- Faded Rose Cosmetics
- Fard & Fleur
- Fardelle
- Fawn Beauty
- Fearless Beauty
- Feather & Fleck
- Featherline
- Featherweight
- Femme Beauty
- Femme Fatale Cosmetics
- Fennel & Fig Beauty
- Fierce Cosmetics
- Fig & Fern Beauty
- Fig & Rouge
- Filigree
- Filter Cosmetics
- Final Bow Cosmetics
- Fine Print Makeup
- Finesse Cosmetics
- First Blush
- First Looks Beauty
- Fitting Room Colour
- Fitzroy & Finch
- Five Minute Face
- Flare Beauty
- Flashbulb Makeup
- Flawless Theory
- Fleck Cosmetics
- Fleur Ashworth
- Fleur Cosmetics
- Flick Cosmetics
- Flora Beauty Co.
- Flos Makeup
- Flush Beauty
- Flushed
- Flutter Beauty
- Flutter Lash Co.
- Foil & Flake
- Fond Cosmetics
- Fondant
- Footlight Beauty
- Formula 31
- Forty Winks Lashes
- Foxglove Cosmetics
- Framboise
- Freesia Cosmetics
- Fresco Beauty
- Frisson
- Front Page Beauty
- Front Row Beauty
- Frost & Flame
- Fuchsia Riot
- Full Bloom Cosmetics
G: 37 names
- Gamboge Colour
- Gamine Beauty
- Gardenia Beauty
- Garnet Cosmetics
- Georgette Beauty
- Getting Ready Club
- Gilded Lash
- Gilt Beauty
- Ginger & Gold
- Glass Skin Co.
- Glimmer Lab
- Glitter Drawer Makeup
- Gloss & Grit
- Gloss Boss
- Glossary
- Glossy Pages Makeup
- Glow Getter
- Glow Ritual
- Glow Theory
- Glow Up Studio
- Gold Leaf Colour
- Golden Hour Cosmetics
- Golden Hour Glow
- Good Glow Co.
- Good Lid Days
- Gossamer
- Grace Note Beauty
- Graphite Beauty
- Greasepaint Cosmetics
- Green Room Beauty
- Greta Solheim Cosmetics
- Griotte
- Guava Cosmetics
- Guimauve
- Guise Cosmetics
- Gulab Colour
- Gunmetal Beauty
H: 33 names
- Habit Beauty
- Halcyon Hue
- Halftint
- Halftone Beauty
- Halo & Hue
- Halo Cosmetics
- Hana & Tsuki
- Haute Hue
- Hechizo
- Heirloom Beauty
- Heliotrope Beauty
- Hellebore Beauty
- Hematite Cosmetics
- Henrietta Vale Makeup
- Hera Cosmetics
- Hesperia
- Hibiscus Cosmetics
- Hint Beauty
- Hollis & Daughter
- Holo Hour Makeup
- Honest Hue
- Honey Glow Beauty
- Honeycomb Beauty
- Honeysuckle Cosmetics
- Hot Lights Cosmetics
- House Lights Cosmetics
- House of Halloran
- House of Marigny
- House of Okoro
- House of Verlaine
- Hue & Halo
- Hush Cosmetics
- Hyacinth Cosmetics
I: 14 names
- Icon Beauty
- Iconic Cosmetics
- Ida & June
- Idle Beauty
- Imani Brightwater
- Indigo & Ink
- Ines Vauclair Cosmetics
- Ingenue
- Ink & Ivory
- Iridescent Cosmetics
- Iris Beauty Lab
- Italic Beauty
- Ivory & Lace
- Ivy Lane Beauty
J: 7 names
- Jade & Jasper
- Jam Jar Beauty
- Jasmine & Jet
- Joie Cosmetics
- Jolie Beauty
- Juniper Beauty
- Juno Calloway Cosmetics
K: 24 names
- K. Nwosu Makeup
- Kajal & Co.
- Kaleido Beauty
- Kalon
- Kaolin Cosmetics
- Karma Beauty
- Kelp & Kohl
- Kesar
- Key Artist Cosmetics
- Kiln Cosmetics
- Kin Beauty
- Kind Beauty
- Kindred Cosmetics
- Kirei Colour
- Kismet Cosmetics
- Kiss & Tell Cosmetics
- Kohl & Clover
- Kohl & Kin
- Kohl Collective
- Kohl Studio
- Kohlette
- Kohlwork
- Komorebi
- Kumo
L: 58 names
- Labios Rojos
- Lacquer Beauty
- Lacquerie
- Lamp Black Cosmetics
- Lapis Cosmetics
- Lark & Lash
- Larkspur Beauty
- Lash & Line
- Lash Bar Co.
- Lash Cult
- Lash Lab
- Lash Out Loud
- Lash Society
- Lashlight
- Lashling
- Last Looks Makeup
- Lavender Field Beauty
- Layer 2
- Leading Lady Makeup
- Legend Beauty
- Leilani Kahale Makeup
- Lens Ready Cosmetics
- Lid & Lash
- Lidcraft
- Lilac Cosmetics
- Line & Lustre
- Liner Lab
- Lip Service Makeup
- Lip Sync Colour
- Lipstick Diaries
- Lipstick Library
- Little Luxe
- Liv Castellane
- Lookbook Cosmetics
- Loom Beauty
- Loose Powder Co.
- Lot 19 Colour
- Lottie Mae Beauty
- Lotus & Linen
- Loupe Beauty
- Lowell & Lark
- Lucent Cosmetics
- Lucía Ferreyra
- Lull Cosmetics
- Luma Lab
- Lumen & Lid
- Lumenette
- Lumi Beauty
- Lumière Cosmetics
- Luna Luxe
- Lunar Lash
- Lush Lips Co.
- Lustre Lab
- Lustrine
- Luxe Lash
- Luxuria Cosmetics
- Luz de Luna
- Lychee Beauty
M: 76 names
- M. Delisle Beauty
- Macaron Beauty
- Madame Clairmont
- Madame Zéphine
- Madder Cosmetics
- Mademoiselle Odalys
- Magenta Hour
- Magnolia Row
- Magpie Beauty
- Maison Aubrac
- Maison Belle
- Maison Delacourt
- Maison Muse
- Maison Rouge
- Makeup Bag Goods
- Malachite Beauty
- Mane & Muse
- Maquille
- Marabou
- Marbella Beauty
- Maren Holloway Beauty
- Margot Wilde Beauty
- Marigold Makeup
- Marisol Quintero Beauty
- Marlow Cosmetics
- Marlowe Sisters Makeup
- Marquee Beauty
- Marquise
- Marrow Beauty
- Marzipan Cosmetics
- Mascara Bar
- Masthead Makeup
- Matcha Cosmetics
- Matinale
- Matte About You
- Matte Maison
- Matte Society
- Mauve Cosmetics
M, continued
- Meadow Beauty
- Merci Cosmetics
- Meridian Beauty
- Meringue Beauty
- Mica & Moss
- Midnight Glam
- Milk & Honey Beauty
- Mimosa Cosmetics
- Mineral Muse
- Minuit Makeup
- Minx Cosmetics
- Mirabelle Makeup
- Mirada Makeup
- Mireille Dubost
- Mirror & Mascara
- Mirror Mirror Cosmetics
- Mirrorwork
- Mise en Beauté
- Miss Fenwick Cosmetics
- Miss Hattie's Makeup
- Mist Beauty
- Mocha Matte
- Modest Muse
- Moiré Cosmetics
- Momo & Ume
- Mood Cosmetics
- Moodboard Makeup
- Moody Hue
- Moonlit Muse
- Moonstone Beauty
- Morning Mirror
- Mote Cosmetics
- Mother of Pearl Beauty
- Mulberry Cosmetics
- Multichrome Cosmetics
- Muse & Mirror
- Muse Cosmetics
- Muse Society
N: 28 names
- Nacre
- Naked Hue
- Nana Rose Makeup
- Nasturtium Beauty
- Nebula Cosmetics
- Nectar Cosmetics
- Née Beauty
- Neon Muse
- Night Out Supply
- Nightfall Cosmetics
- Nimbus Beauty
- Nine Shades
- Nitor
- No Filter Beauty
- No. 12 Colour
- No. 4 Kohl
- No. 9 Rouge
- Nocturne Cosmetics
- Noir & Rose
- Noir Beauty
- Noor Hadley Cosmetics
- North Star Beauty
- Nougat Cosmetics
- Nova Beauty Lab
- Nuance Cosmetics
- Nuancier
- Nude Society
- Nude Theory
O: 24 names
- Oat & Ochre
- Obsidian Beauty
- Ochre Cosmetics
- Odette Beauty
- Odile Marchetti
- Off Duty Beauty
- Oil Slick Beauty
- Olive Branch Cosmetics
- Ombré Studio
- Ombretto
- On Set Makeup
- One Good Lipstick
- Onyx Cosmetics
- Opal Beauty Lab
- Opaline Cosmetics
- Opening Night Makeup
- Orbit Beauty
- Orchid Lane
- Organdy
- Organza Beauty
- Ottoline Reyes Beauty
- Out the Door Makeup
- Overprint Makeup
- Oxblood Cosmetics
P: 76 names
- Palette Cult
- Palette House
- Palomar Beauty
- Pan & Palette
- Pan 37
- Papaya Beauty
- Paper Doll Cosmetics
- Paprika Cosmetics
- Parfait Beauty
- Pastel Society
- Patina Beauty
- Peach Fuzz Cosmetics
- Peach Melba Cosmetics
- Pearl & Powder
- Pearlescent
- Pemberton & Rue
- Peony Cosmetics
- Peony Lane
- Perfect Pout Co.
- Peridot Beauty
- Periwinkle Cosmetics
- Perle Cosmetics
- Persimmon Beauty
- Petal & Pout
- Petal Theory
- Petalskin
- Pewter & Pearl
- Piel Canela
- Pigment & Co.
- Pigment Parlor
- Pigment Society
- Pigmentary
- Pin Up Beauty
- Pinceau
- Pinch Cosmetics
- Pink Noise Beauty
- Pistachio Beauty
- Pivoine
P, continued
- Platinum Hour Makeup
- Plum & Pout
- Plume Cosmetics
- Polvo de Estrellas
- Pomade & Pout
- Pomelo Cosmetics
- Pop of Colour
- Poppy & Co.
- Poppy Beauty
- Porcelain Beauty
- Portrait Cosmetics
- Posy Beauty
- Potion Beauty
- Pout Society
- Powder & Pout
- Powder Play
- Powder Room Cosmetics
- Powderie
- Prairie Rose Beauty
- Praline Cosmetics
- Preen Cosmetics
- Press Proof Cosmetics
- Pressed
- Pressed Pan Supply
- Prima Donna Makeup
- Primer & Co.
- Primrose Path Makeup
- Prism & Pout
- Prism Beauty
- Priya Venkat Beauty
- Pro Kit Colour
- Psyche Makeup
- Puff Cosmetics
- Pull Quote Beauty
- Punk Pout
- Pure Mineral Beauty
- Purl Beauty
- Pyrite Beauty
Q: 4 names
- Quartz Cosmetics
- Quick Change Beauty
- Quill & Kohl
- Quince Beauty
R: 42 names
- R. Castellanos Beauty
- Radiance Lab
- Ranunculus Beauty
- Raven Rouge
- Ravish Cosmetics
- Raw Umber Makeup
- Read My Lips
- Real Beauty Co.
- Rebel Rouge
- Reflect Beauty
- Regard Noir
- Rêve Cosmetics
- Rhodonite Beauty
- Ribbon & Rouge
- Ring Light Cosmetics
- Riot Cosmetics
- Rite Beauty
- Ritual Cosmetics
- Room 14 Colour
- Rosa Alba
- Rosalind Achebe
- Rosé All Day Beauty
- Rosé Beauty
- Rose Gold Standard
- Rose Noir Cosmetics
- Roseate
- Rosehip Cosmetics
- Rosette
- Rosewater Cosmetics
- Rosewood Muse
- Rossetto Rosso
- Rouge & Ritual
- Rouge Society
- Rouge Studio
- Rougery
- Rubor & Co.
- Ruby Slipper Cosmetics
- Running Late Makeup
- Runway Rehearsal
- Rush Beauty
- Russet Cosmetics
- Rust & Rose
S: 110 names
- S. Devereux Colour
- Sable Cosmetics
- Saffron Beauty
- Sage Beauty
- Sakura Season
- Salt & Satin
- Sample Sale Beauty
- Sand & Sable
- Saoirse Kinsella
- Sateen
- Satin Doll Cosmetics
- Satin Society
- Saudade Makeup
- Scarlet Letter Cosmetics
- Scarlet Society
- Sculpt Beauty
- Second Skin Beauty
- Selene Cosmetics
- Selenite & Sand
- Selvedge Beauty
- Sepia Cosmetics
- Sequin Cosmetics
- Serenade
- Serene Beauty
- Serif & Sans
- Set Bag Beauty
- Seta Rossa
- Seven Brushes
- Sguardo
- Shade 07
- Shade Parade
- Shade Studio
- Shadecraft
- Sheen Cosmetics
- Sheer Muse
- Sheer Society
- Shift & Shimmer
- Shimmer & Shade
- Shine Theory
- Showtime Makeup
- Sienna & Smoke
- Signora Bianchetti
- Silhouette Cosmetics
- Silk & Shimmer
- Silk Road Beauty
- Silk Thread Cosmetics
- Sillage Cosmetics
- Silver Lining Cosmetics
- Silverpoint Cosmetics
- Sinclair & Sable
- Sisters Cosmetics
- Skin Deep Cosmetics
- Skin Tint Co.
- Slick Cosmetics
- Smitten Beauty
S, continued
- Smoke & Mirrors Cosmetics
- Smoky Eye Supply
- Smudge Cosmetics
- Smudgery
- Snapdragon Cosmetics
- Snow & Rouge
- Soft Focus Beauty
- Soft Serve Beauty
- Softmatter
- Soiree
- Solene Beauty
- Solstice Beauty
- Solstra
- Sonder Beauty
- Sonnet
- Sora Colour
- Sorbet Cosmetics
- Sorella Cosmetics
- Sorelle Beauty
- Soul Beauty Co.
- Spangle Beauty
- Spark Beauty
- Speckle Cosmetics
- Spectrum Cosmetics
- Spellbound Beauty
- Sponge & Stipple
- Spotlit Cosmetics
- Spritz Beauty
- Stage Door Makeup
- Stain Society
- Standing Ovation Makeup
- Stardust Cosmetics
- Starlet Cosmetics
- Static Beauty
- Station One Makeup
- Stellar Beauty
- Stipple
- Stroke Cosmetics
- Studio 46 Makeup
- Studio Lindgren
- Studio Rouge
- Suede Beauty
- Sugar & Smoke
- Sugarplum Cosmetics
- Sun Muse
- Sunday Face
- Sunkissed Studio
- Sunniva Dahl Makeup
- Surma
- Swatch & Swirl
- Swatch 100
- Swatchbook
- Sweet Pea Makeup
- Swipe Beauty
- Swoon Cosmetics
T: 53 names
- Tableau
- Taffeta Beauty
- Take 11
- Take Two Makeup
- Tallow & Tint
- Tangerine Twist Makeup
- Tawny Cosmetics
- Tease Beauty
- Teinte
- Ten Minute Makeup
- Terciopelo
- Terra Cosmetics
- Terracotta Cosmetics
- Tessa Lindqvist Beauty
- Test Shoot Beauty
- Thalia & Co.
- The Ashby Sisters
- The Working Kit
- Thea Montclair Beauty
- Third Shelf Makeup
- Thistle Beauty
- Three Swipes
- Tiger Eye Cosmetics
- Tightline
- Tincture Beauty
- Tinsel & Tint
- Tint & Tonic
- Tint Studio
- Tinted Muse
- Tintwell
- Tintwright
- Tintype
- Titanium White Makeup
- Toffee Cosmetics
- Tone Beauty
- Tonewell
- Tonic Cosmetics
- Topaz Cosmetics
- Topcoat Beauty
- Topnote
- Touch Up Crew
- Tourmaline Cosmetics
- Trace Cosmetics
- Trousseau
- True Hue
- Tsuya
- Tube & Tin
- Tuberose Cosmetics
- Tulle Beauty
- Twelve Pans
- Twilight Cosmetics
- Twin Flame Beauty
- Two Coats
U: 7 names
- Ultramarine Beauty
- Umber Cosmetics
- Undercoat
- Understudy Cosmetics
- Undertone Beauty
- Undone Beauty
- Unfiltered Cosmetics
V: 33 names
- Vamp Cosmetics
- Vandal Beauty
- Vanilla Pod Beauty
- Vanity Drawer Goods
- Vanity Fair Cosmetics
- Vanity Lane
- Varnish Beauty
- Veil Cosmetics
- Vellum
- Velluto
- Velour Beauty
- Velvet Kiss
- Velvet Society
- Velveteen Makeup
- Venus Cosmetics
- Venusta
- Verdigris Beauty
- Vermeille
- Vermilion Cosmetics
- Verve Beauty
- Vesper Beauty
- Vignette
- Vinca Beauty
- Violet Hour Cosmetics
- Violet Veil
- Violette Cosmetics
- Viridian Cosmetics
- Visage Beauty
- Vivienne Azar
- Vixen Beauty
- Voile Cosmetics
- Volt Cosmetics
- Volume 8 Lashes
W: 20 names
- Wand & Wing
- Warm Hue
- Waterline Makeup
- Wax & Wane
- Weekend Face Club
- Well Beauty
- Whim Cosmetics
- Whisper Beauty
- Whit & Wonder
- Whole Kit Makeup
- Wild Rose Cosmetics
- Wildflower Cosmetics
- Willow Beauty
- Wing It Beauty
- Wink & Wonder
- Wink Cosmetics
- Winter Rose Cosmetics
- Wisp Cosmetics
- Wisteria Beauty
- Wren & Daughters
X: 1 name
- Xanthe Beauty
Y: 5 names
- Yara Cosmetics
- Yolk Beauty
- Yuki Makeup
- Yuna Morikawa Makeup
- Yuzu Cosmetics